Ace Hardware wanted to promote its grills this Father’s Day in a celebratory way, so the creative team paired up with Shoe Surgeon to produce these custom kicks for dads. The shoes were specifically designed for optimal grilling capabilities with features like turf insoles, bluetooth tech, heat changing leather, and pre-smashed backs — making them easier to slip into as dad goes in and out of the house to grill.

I was responsible for creating the Grill Masters logo lockup and designing the assets for the influencer kits.