To captivate and build relevance to a younger adjacent audience, the Masters paired up with EA Sports to support and promote the launch of EA SPORTS PGA TOUR: Road to the Masters. A cross-section of participants from the worlds of sports, entertainment, gaming and social media convened in Augusta National's Press Building to play the game live. OKRP was tasked with helping create a logo lockup, stage design direction, and any other creative ideas to elevate and bring the gaming exhibition to life. The event took place the Sunday before the Masters Tournament and included the following participants/teams:

• Tony Finau, PGA TOUR Professional playing with Garrett Hilbert, Dude Perfect

• Lexi Thompson, LPGA Tour Professional playing with Tim The Tatman, Content Creator

• Josh Allen, NFL Quarterback playing with Iona Stephen, Golf Broadcaster

• Eric Church, Country Music Star playing with Roger Steele, Golf Content Creator