Our team was tasked with refreshing the look and feel of the Illinois Lottery. 

"Illinois is Full of Winners" is the Illinois Lottery’s vibrant new campaign we developed to celebrate real Illinoisans and capture the excitement of winning. Our goal was to remind people of the joy and thrill of play. To elevate the brand, we reimagined the iconic lottery rainbow with a bold, modern twist that’s both memorable and winning-focused.

CCO: Laura Fegley

GCD: Dave Petti + Aubrey Walker

Head of Design: Marian Williams

Creative Team: Andrea Knowles, Danny O’Donnell, Mike Craighead, Crystal Mason + Ed Diaz

Design: Margaret Kots, Sam Baliga + Susan Graan