Fellowes aimed to establish itself as a category leader and a trusted solution for maintaining safe work and commercial spaces. Our mission was to develop a campaign and design system to bring this vision to life.

A seamless fusion of product innovation and the reliability of a family-led business. The design is modern, minimal, and calming, while highlighting the product's capabilities. With authentic photography, advanced sensing technology, and a vibrant color palette, it embodies a brand that is both confident and approachable.

GCD: Dave Petti + Marian Williams

Head of Design: Marian Williams

Design: Margaret Kots + Sam Baliga