Fellowes Air Purifiers
Fellowes came to OKRP wanting to make their brand a category leader and a trustworthy solution to keep work and commercial spaces safe. Presented here are campaign guidelines that ultimately were not used, but have the perfect blend of product innovation and the trust of a family-led business. It’s modern, minimal, and calming, while showcasing the capabilities of the product.
Team
GCD: Marian Williams, Dave Petti
Head of Design: Marian Williams
Creative Team: Matt Dalin
Design Team: Margaret Kots, Sam Baliga