FLEX Power Tools Branding
FLEX is a powerful tool leading the category and delivering the next generation of power to the job site. As a brand, it offers new disruptive and innovative technology to the field. We were tasked with crafting FLEX’s complete brand identity system from the ground up. We knew we had to build a brand that reflected innovation and one that was willing to take charge.
Team
GCD: Dave Petti
Head of Design: Marian Williams
Creative Team: Eric Kripas
Design Team: Margaret Kots, Sam Baliga