Illinois Tourism Rebranding

OKRP and the design team were tasked with giving the Illinois Office of Tourism a brand identity refresh. The new logo mark visually portrays Illinois as a confident and modern brand that is at the center of life, culture, and the United States. We paired it along with bold typography, a vibrant color palette, and inspiring photography.

Team

GCD: Marian Williams, Jen Bills

Head of Design: Marian Williams

Creative Team: Angela Coster, Andrea Knowles

Design Team: Margaret Kots, Sam Baliga, Chelsea Coolsaet, Dan Eggert, Max Forster

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